Why understanding context is essential when pitching your story to the news media. If you want to increase your chances of meaningful media coverage, two things should be considered. .. READ MORE...
Your biggest critic in telling your story, especially on camera, is most often, you! In this Robservation, I share an important lesson I learned as a news anchor early on in his career about recognizing and slaying that biggest critic, that more often than not, is... READ MORE...
That one question, a journalism 101 essential when conducting an interview, has and continues to yield some of the best responses as a professional business storyteller. I’ve leveraged that add-on ending question as part of the thousands of interviews, as an author, content strategist, and former journalist. You might want to as well, and you don’t have to be a... READ MORE...
For the past few years, instead of choosing an annual New Year’s resolution to commit to (and if I am honest – to procrastinate about), I’ve chosen a specific word to commit to most of my professional efforts. In 2024, my word of the year was gumption. Paraphrasing, most online dictionaries define gumption as summoning the courage to truly do what you want to do. Although a focus on gumption served me well in 2024, and I will continue to go forth with gumption in 2025, I have chosen a new word for 2025... READ MORE...
Since I’m Just Gerry was released in October 2024, some of the top questions I receive regularly about writing this business book include “what was it like to write it for a company?”, “has the book been successful?”, and “why would a company release it publicly?”. To answer those questions and more, I encourage you to invest 20 minutes to... READ MORE...
As I continue my progression from the corporate world back into the entrepreneurial world, I’m participating in more interviews with content creators for their podcasts and other online platforms. While I’m grateful for the opportunity to be of service, sharing my experience, I’ll admit, I’m a rusty interviewee. However, like any other business storytelling tactic, interviews take practice, and I have found one tip especially helpful in... READ MORE...
Telling your business story is one thing, understanding if it was successful in supporting the objectives of your business or organization is another. In a sea of online media metrics, it's easy for business storytellers to drown in the data. However, you don't need all kinds of key performance indicators (KPIs) to measure your success and demonstrate return on investment (ROI) to your leaders or customers. In a brief, but informative one-on-one interview with Rob Wozny, Tom Layer, a leading... READ MORE...
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