Storytellers Circle (Tom Layer interview)
Telling your business story is one thing, understanding if it was successful in supporting the objectives of your business or organization is another. In a sea of online media metrics, it's easy for business storytellers to drown in the data. However, you don't need all kinds of key performance indicators (KPIs) to measure your success and demonstrate return on investment (ROI) to your leaders or customers. In a brief, but informative one-on-one interview with Rob Wozny, Tom Layer, a leading subject matter expert in the areas of media measurement and monitoring shares:
How to get started in measuring your business storytelling
What is earned, owned, and paid media
Why earned media should be closely scrutinized
What are the trends in business storytelling measurement
Here's a short video clip from the full interview with Tom Layer.
Watch the full interview with Tom Layer NOW!
To watch the FULL interview with Tom Layer in the Storytellers Circle, please take a few seconds to log into the Storytellers Circle Once you’re in, keep an eye out for additional business storytelling content coming your way soon!
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Once you’re in the Storytellers Circle. click on One-on-One Interviews:
Then click on “Interview with Tom Layer”. Enjoy!
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