Storytelling for Business

Selecting Your Stories

 

 

Your organization has a product or service to sell, or perhaps you need to influence certain people to take a specific action to support your cause. The challenge is many other businesses just like yours do as well. In the digital age, where you can share your offerings far and wide online, your competitors are increasingly doing the same. What your business has, that no one else does, is your story, which is truly unique to you.

Your story can include how you serve your customers and why you genuinely give back to your community. Or perhaps you share significant obstacles and challenges that your business has overcome with perseverance and humility. The list goes on...

For many of the people that matter most to your business (customers, employees, suppliers, and others), they want to experience and understand your Raison d'être. A growing body of research indicates that before they purchase your products, support your causes, or choose to work with you, they want to know more about your business and what it stands for.

Every business has a story to tell, including yours. As you’ll discover in Selecting Your Stories, telling the story of your business is no longer a “nice to have” but a “need to have” as part of your company’s growth and long-term operation, especially in the digital age.

In Selecting Your Stories, you will:

  • Learn how to identify and tell stories about your business with proven and easy-to-implement processes designed by Rob.

  • Explore what essentials your business needs to tell its stories using Rob's content assessment designed for your business.

  • Examine the growing need for storytelling in your organization.

  • Learn what business storytelling means in the digital age and why that matters now more than ever.

Additionally, you will:

  • Understand how to build your own “media network” Hint: It’s not as much work as you think and doesn’t cost a lot to get started.

  • Learn why people use social media and how to choose the right platforms for your business storytelling.

  • Understand how to effectively measure the success of your business storytelling.

 

Empowering Your People (as Storytellers)

 

The most impactful resource to tell your story is the people that matter the most to the success of your business. In Empowering Your People, you’ll learn how to identify and empower the right storytellers to authentically showcase how your products and services will solve problems and make lives better and easier for your customers. Empowering Your People will also cover the important stakeholders that have a direct and indirect impact on your business and how you influence them in favour of an issue or initiative that’s important to your business.

In Empowering Your People, you will:

  • Learn how to identify, empower, and prepare the right people to tell the stories of your business. Hint: The obvious spokesperson isn't always the optimal choice to tell your story.

  • Understand how to assess internal and external audiences, and how to engage and connect with them through storytelling.

  • Learn how to recover when storytelling doesn’t always go as planned.

  • Learn how to prepare your people to share stories on the right platforms at the right times.

Additionally, you will:

  • Learn that sometimes it’s essential to tell hard stories that will be difficult to deliver and challenging for your audiences to accept.

  • Learn why and how expressing humility as a storyteller can be one of your best storytelling strategies.

 

Online or In-Person

Selecting Your Stories and Empowering Your People (as Storytellers) are both currently available for in-person or virtual presentations for your group or event. Contact Rob to learn more!

 

Masterclass Sessions

For those who benefit from smaller masterclass sessions with others, Rob is currently offering Selecting Your Stories and Empowering Your People (as Storytellers) virtual small group sessions (up to six people each). To receive more information, including pricing and scheduling, Contact Rob.