Storytelling for Business: The Art and Science of Creating Connection in the Digital Age
From mega-large corporations to tiny start-ups, every single business has a story to tell. But not every business knows where to start and when to finish. Others struggle to identify their best stories or to identify the right people at the right time to tell their business stories.
Written from an experienced business storyteller's perspective, Rob Wozny's Storytelling for Business: The Art and Science of Creating Connection in the Digital Age reveals not only why storytelling remains the most impactful way to create a meaningful and sustainable connection with the people who matter the most to your business, but also how to tell YOUR story well, with particular reference to storytelling in the digital age. At 200+ pages, Rob Wozny guides readers through a natural 11-chapter story arc, using case studies and leveraging his real-world experience.
After reading Storytelling for Business, you will:
Learn how to choose the optimal treatments and platforms to produce and distribute your business storytelling
Learn how to choose the right people to tell your business stories
Learn how to deliver the right messages at the right time to enhance your business storytelling
Learn how to work with the media to amplify your business storytelling
Learn how to measure the success of your business storytelling
And much more!...
Purchase Storytelling for Business NOW!
Published by Practical Inspiration Publishing and 2023 Finalist for the Business Book Awards (UK), Storytelling for Business is available everywhere great business books are sold online and in store. Here are a few suggestions in no particular order:
Bulk purchases available!
If you'd like to make a bulk purchase of Storytelling for Business or would like to purchase a signed copy, please contact Rob to make arrangements.