Rob teaches business and organizational leaders how to tell their stories and to work with the media.
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Why understanding context is essential when pitching your story to the news media. If you want to increase your chances of meaningful media coverage, two things should be considered. .. READ MORE...
Your biggest critic in telling your story, especially on camera, is most often, you! In this Robservation, I share an important lesson I learned as a news anchor early on in his career about recognizing and slaying that biggest critic, that more often than not, is... READ MORE...
That one question, a journalism 101 essential when conducting an interview, has and continues to yield some of the best responses as a professional business storyteller. I’ve leveraged that add-on ending question as part of the thousands of interviews, as an author, content strategist, and former journalist. You might want to as well, and you don’t have to be a... READ MORE...
For the past few years, instead of choosing an annual New Year’s resolution to commit to (and if I am honest – to procrastinate about), I’ve chosen a specific word to commit to most of my professional efforts. In 2024, my word of the year was gumption. Paraphrasing, most online dictionaries define gumption as summoning the courage to truly do what you want to do. Although a focus on gumption served me well in 2024, and I will continue to go forth with gumption in 2025, I have chosen a new word for 2025... READ MORE...
Gerry Price grew Price Industries into a prairie powerhouse, expanding successfully from Canada into the United States and establishing a presence with operations around the world. Taking the company with its sales of $30 million to over $1 billion was not easy, but driven by innovation and a desire to serve others, Gerry Price survived remarkable setbacks to find a way. I'm Just Gerry - Like an Ant on a Blueberry Pie (Building a Forever Company the Price Way) tells the story and chronicles the timeline of Price Industries' ascension from the hinterland to the promised land, as it strives to become a forever company, guided by the 13 Tenets that make up the Price Way. All net proceeds from book sales of I'm Just Gerry will flow directly to the Price Family Foundation.
To purchase or to learn more about I'm Just Gerry, click HERE...
From mega-large corporations to tiny start-ups, every…. single…. business always has a story to tell. Before people choose to buy your product or service, or respond to a call to action, they need to understand how you will solve their problem or fulfil their needs. Storytelling for Business: The Art and Science of Creating Connection in the Digital Age reveals why storytelling remains the most impactful way to create a meaningful and sustainable connection with the people who matter the most to your business, and how to tell YOUR story well.
Published by Practical Inspiration Publishing and 2023 Finalist for the Business Book Awards, Storytelling for Business is availabe everywhere great business books are sold online and instore. To purchase or to learn more about Storytelling for Business, click HERE...
Learn how to unite your industry and grow your business with the Three Cs of storytelling.
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